"Time is an event. Plan for it, debrief on it. Make working on your business non-negotiable." - Chris Mackey

Introduction:

Are you an entrepreneur whose journey started with you being a brilliant technician?

You had a great idea to start your own business, but have you ever considered that your business should not be dependent solely on you? In Michael Gerber's book, The E Myth, he debunks the myth that a business should revolve around you working in the technical aspects.

If all you do is work in your business as a technician, you're essentially just trading time for money, with little room for growth.

In this blog post, we'll explore the importance of working on your business and making the necessary shifts to achieve freedom and scalability.

With that said, here is some treasure on making the time so that you can set up a structure for growth! 👊

Reframing the Perspective:

Let me share a story about Cameron Prospect.

Cameron expressed his desire to work on the tools for the rest of his life. Instead of dismissing his perspective,

I reframed it for him.

I explained that he could indeed work on the tools, but they would need to be different tools.

He needed to focus on building systems and processes that would run his business, allowing him the freedom to take time off whenever he chose.

The key is to move from being solely a technician to becoming a strategic business owner.

Allocating Time Correctly

While you may agree with the concept of working on your business, finding the time and allocating it correctly can be a challenge.

Lesson number one is to think about time as an event.

Just like attending a party or a meeting, working on your business should be a non-negotiable period of time. Plan for it beforehand and debrief afterward.

By treating it as an event, you prioritise its importance and ensure it doesn't get pushed aside.

The Bull's Eye Approach

Many entrepreneurs fall into the trap of working on urgent tasks that are also important.

However, the sweet spot lies in working on tasks that are not urgent but still important, representing about twenty percent of your time.

These tasks are like taking care of your health; they may not be urgent, but they contribute to long-term success.

Most entrepreneurs spend the majority of their time on urgent and important tasks, neglecting the non-urgent yet vital aspects of their business.

Breaking Free from Delusion

One common delusion entrepreneurs have is thinking they are the only ones capable of performing certain tasks.

The truth is, there are tasks within your business that are urgent but not important and can be delegated to others.

By recognising this, you can free yourself from the notion that you must do everything yourself. This will allow you to focus on the tasks that truly matter and require your expertise.

Structured for Growth and Freedom

By shifting your mindset and working on your business, you create a structure that fosters growth.

Your business will no longer be limited by your own capacity; it can expand beyond you. You'll no longer be tied down, constantly trading time for money.

This newfound freedom will also prepare you for the possibility of selling your business in the future. Just like an artist who values their creation, having a business that others recognize and are willing to pay for is a tremendous accomplishment.

Take the Next Step

Now, let's envision the future.

What type of holidays do you want to have next year?

How many weeks off do you intend to take where you don't have to be running your business while you relax in a deck chair? Answering these questions will compel you to take action.

I invite you to jump on a call with me, whether it's a phone call or a meeting, to discuss how you can achieve your desired level of freedom and success.

Conclusion

Working in your business as a technician can be limiting and exhausting in the long run.

By shifting your focus to working on your business, you open up a world of possibilities for growth, freedom, and even the potential sale of your business.

Take the first step towards your ideal future and start prioritising the tasks that truly matter.

Don't let yourself be tied down to your business; instead, set yourself free and watch your business thrive.

If your a visual learn it is easier to watch this video.

Thank you for reading. Is there a project you are working on that you would like to discuss confidentially? or maybe your just curious?

Let either have a conversation on the phone or a zoom call. It only takes 22 minutes and is free to you.

Click here to find a time that works.

Best,

Chris